If the medium is the message and AI is a medium, what’s the message? Seeking insights through historic lens of media guru, Marshall McLuhan.

It seems the famous media guru gets resurrected with each new confounding media arrival. First with understanding TV’s impact in 60’s. Then again posthumously, to help make sense of the internet in 90’s. Now, once more he’s being called forth to aid us in grasping the meaning of AI! Join us to explore how McLuhan might perceive events of today as we hear from leading McLuhan scholars.


  • Andrew McLuhan, Director, McLuhan Institute
  • Jefferson Pooley, Professor of Media & Communication at Muhlenberg College

Recorded May 9, 2024